Other projects

Global Window Display Guide:

American Apparel

  • 2016

  • American Apparel

  • Standardize and streamline the production of window clings and display collateral by creating a master document with scaled line drawings of all 193 store windows globally.

  • Adobe Illustrator, InDesign

    • Developed a comprehensive reference document that standardized all store window dimensions globally.

    • Created precise scaled line drawings for each storefront, serving as a go-to resource for print vendors, store teams, and the visual merchandising department.

    • Streamlined workflow for seasonal campaigns by eliminating the need for last-minute resizing and adjustmentsbefore production.

    • Improved collaboration between design, production, and store teams, ensuring accurate execution of campaign rollouts.

    • Established a scalable system that could be updated as store layouts changed, keeping the document relevant for future campaigns.

    Workflow & Campaign Execution:

    • Before launching a global marketing campaign, the visual merchandising and marketing teams referenced the guide to determine the correct window sizes for each location.

    • Graphics and promotional materials were designed with pre-determined dimensions, eliminating the need for resizing across different storefronts.

    • Print vendors received accurate specifications upfront, leading to fewer production errors and cost savings.

    • Store teams were able to install window clings and displays quickly and efficiently, as they received precisely measured materials tailored to their specific locations.

    • This process resulted in faster, more cohesive rollouts for new product launches, seasonal promotions, and branding updates.

    • Significantly reduced material waste by ensuring graphics were printed at the correct size the first time.

    • Improved efficiency and consistency in visual merchandising execution across 193 global locations.

    • Strengthened the global brand presence by ensuring storefront displays maintained a uniform and polished look regardless of store size or location.

    • Created a long-term tool that could be continuously updated, supporting future marketing and visual merchandising initiatives.

American Apparel:

Front of Store Display

  • Spring 2017

  • American Apparel

  • Develop and implement a cohesive Spring 2017 visual merchandising strategy and in-store signage system across all locations.

  • Adobe Illustrator, InDesign

  • Visual Merchandising & Visual Communications Coordinator

    • Designed the floor merchandising strategy to optimize product visibility and customer flow.

    • Created 4'x9" hanging signage to highlight key product categories and enhance wayfinding. Also introduced new POPs for highlighting key new Spring additions

    • Led the execution of the rollout company-wide, ensuring a consistent visual identity.

    • Successfully launched across 193 American Apparel stores, including the flagship Melrose location in Los Angeles.

    • Improved shopability and navigation through strategic product placement and clear signage.

Optimizing Showroom Presentation at Annie Selke

  • 2020

  • The Annie Selke Companies

  • Improve showroom presentation and efficiency for new collection launches at B2B markets by enhancing pre-planning, spatial layout, and customer navigation.

  • Adobe Dimensions, Illustrator, InDesign

  • Visual Merchandising Manager

    • Introduced 3D renderings to pre-plan showroom layouts, reducing onsite setup time and last-minute adjustments.

    • Developed strategic space planning to ensure optimal product presentation for rugs, bedding, and furniture collections.

    • Incorporated wayfinding and signage into four national showrooms, improving customer navigation and product identification.

    • Streamlined the visual merchandising process, aligning showroom aesthetics with brand identity.

    • Increased efficiency and consistency in showroom setups across multiple locations.

    • Enhanced customer experience by making it easier to locate and engage with new collections.

    • Reduced installation time and improved team coordination during market preparations.

Close-up of the "Cozio" viola by G.B. Guadagnini, Turin 1773, displayed against a gray background with text describing its origin.

The Cozio Viola

  • November 2020

  • A prominent Violin Shop

  • High-end sales collateral for a rare historical viola.

  • Adobe InDesign, Photoshop

    • Creative Direction & Design: Led the entire project from concept to execution, ensuring a visually compelling and historically accurate presentation.

    • Provenance Research: Conducted in-depth research on the viola’s ownership history to build a strong narrative for potential buyers.

    • Co-Authorship: Collaborated on the written content, blending historical insights with engaging storytelling.

  • Helped secure the sale of an over $1.5 million Viola, proving the power of strong visual storytelling in high-value sales.

Bingen Violin Certificates

Image showcasing three types of traditional certificate envelope options, labeled as Ocean, Delta, and Horse Hair. Each option is presented in closed, open, and with content views. .
Collage image of violins and certificates labeled Traditional Certificate Option featuring front, back, and side views of violins alongside certificates of authenticity.

  • March 2022

  • Bingen Violins

  • Create modernized yet traditional certificates of authenticity for violin maker Peter Bingen.

  • Adobe InDesign, Photoshop, Illustrator

  • Design & Creative Direction

    • Designed two certificate layout options for violin, viola, and cello.

    • Developed three envelope designs to complement the certificates.

    • Balanced modern aesthetics with traditional violin-making documentation practices.